4.0
Colors
4.1
Color overview
Color plays an essential role in our visual identity.
Our primary palette consists of orange, yellow, blue, red, green, turquoise, violet, black, complemented by lots of white.
Orange
RGB: #ffaa26
HEX: #ffaa26
CMYK: #ffaa26
Yellow
RGB: #fff326
HEX: #fff326
CMYK: #fff326
Dark blue
RGB: #265da6
HEX: #265da6
CMYK: #265da6
Red
RGB: #ff3d2d
HEX: #ff3d2d
CMYK: #ff3d2d
Green
RGB: #26ba4c
HEX: #26ba4c
CMYK: #26ba4c
Turquoise
RGB: #26c6dc
HEX: #26c6dc
CMYK: #26c6dc
Violet
RGB: #a33aa1
HEX: #a33aa1
CMYK: #a33aa1
Black
RGB: #000000
HEX: #000000
CMYK: #000000
Web gray
RGB: #f2f5fa
HEX: #f2f5fa
CMYK: #f2f5fa
White
RGB: #ffffff
HEX: #ffffff
CMYK: #ffffff
4.2
Explanation of colors
Screen
-
Television;
-
Animation;
-
On screen;
-
Projection;
-
User interfacePrint.
-
Print;
-
Brochures;
-
Magazines;
-
Brochures;
-
Billboards;
-
Trade fairs.
Two colors (pantone)
-
Hot foil stamping;
-
High contrast UI;
-
Limited color;
-
Print clothing.
