Logo
Introduction logo
Our logo is one of the most valuable and visible parts of our identity.
Therefore, please ensure that our logo is always treated with respect.
Logo explanation
What sets Profile Dynamics apart is the fact that it provides a complete picture. Each report shows an individual's expression and resistance. Because that is what makes people unique. We now see this reflected in our logo design.
Our logo is designed to ensure accurate reproduction and legibility in all communications, on screen and in print. It is therefore important to pay attention to a few simple rules, which can be found in the following sections.
Minimum white space
Our logo must be given sufficient space to protect it from other graphic elements. The space is equal to 25% of the height of the logo applied below, above, and on each side of the logo.
This ensures legibility and allows the logo to stand out, creating a balanced image.
Minimum size
When placing the logo in your design, there are certain widths that should be avoided.
Legibility and visibility will be reduced if it is displayed too small and will, for example, become blurred when printed.
Our logo should never be used smaller than the specified dimensions.
Logo placement
The placement of our logo varies depending on the media carrier. In general, our logo is placed at the top left in digital applications.
In printed materials, our logo is placed in the top right corner, aligned with the margins.
Use of diap logo
When used on a photo in social media, the logo may be applied in so-called “slide” form. In this case, the letters of the brand name are rendered in white instead of black to ensure clarity and recognizability through sufficient contrast. The same corporate identity guidelines apply to this usage.
What to avoid
- Distorting the logo and/or scaling the elements of the wordmark separately.
- Changing the color of the logo.
- Framing the logo.
- Placing the logo in outlines.
- Tilting the logo.
- Adding other shapes or text to the logo.
- Animating the combination logo and/or elements of the logo in video productions.
- The logo may not be used in other colors or on any background color other than white.
